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ComScore, Inc., a leader in measuring the digital world, recently released a report on the social networking activity in a significant part of the Asia-Pacific region.
Based on the data collected covering the month of February 2010, Internet users in the Asia-Pacific region spent an average of 2.5 hours on social networking sites during the month. “While social networking continues to be one of the most popular and fastest growing web activities in the world, its dynamics in the Asia-Pacific region exhibit significantly more individual market differentiation than in other global regions,” says Will Hodgman, comScore executive vice president for Asia Pacific.
The report also revealed that Facebook.com was the social networking leader in eight of the markets – the Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam – while in other countries competing brands captured the top position.
And how did the Philippines fare against its neighboring netizens?
More than 90% of Filipino web users visited a social networking site during the month, the highest of any country in the study. Compare that with the Asia Pacific average of just over 50%.
Social networkers in the Philippines also showed the highest level of engagement on social networking sites, averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month.
With that, the Philippines has once again made its mark… if not on the map of the world, at least on the map of social networking.
| Social Networking Reach and Engagement in Asia Pacific Markets
| |||||
| Country | Social Networking | Top Social Network in Market | % Reach of Web Population | ||
| % Reach | Average Minutes per Visitor | Average Visits per Visitor | |||
| Asia Pacific | 50.8 | 148.9 | 15.1 | Facebook.com | 14.9% |
| Philippines | 90.3 | 332.2 | 26.3 | Facebook.com | 84.5% |
| Australia | 89.6 | 228.0 | 20.9 | Facebook.com | 69.4% |
| Indonesia | 88.6 | 324.4 | 22.6 | Facebook.com | 84.9% |
| Malaysia | 84.7 | 226.0 | 22.3 | Facebook.com | 77.5% |
| Singapore | 83.7 | 220.9 | 22.1 | Facebook.com | 72.1% |
| New Zealand | 81.2 | 217.5 | 20.3 | Facebook.com | 63.6% |
| Taiwan | 75.9 | 131.3 | 18.3 | Wretch.cc | 62.5% |
| Hong Kong | 75.4 | 223.3 | 25.4 | Facebook.com | 62.6% |
| India | 68.5 | 130.1 | 13.0 | Orkut | 46.8% |
| South Korea | 63.5 | 131.4 | 16.0 | CyWorld | 54.2% |
| Vietnam | 46.1 | 49.5 | 7.2 | Facebook.com | 18.4% |
| Japan | 42.3 | 120.5 | 14.0 | Mixi.jp | 18.9% |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Hotbox Creations is a web development and design studio which helps individuals and businesses put their ideas online. Hotbox keeps abreast with the social networking trend, allowing its clients to make the most out of an online presence. Hotbox also provides clients with elegant and sensible solutions for branding, print, web and motion. Visit Hotbox Creations’ website at www.hotbox.ph and start your own personal or corporate website today.
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