Tips to Get Your Website Noticed

Having a website is great, but without the traffic, it's not going to do a heck of a lot for your small business or startup. We’re talking about website visibility here. And when thinking website visibility, simply ask yourself, “Why create a website if people can’t search it!?”

Surprisingly, the secret to website visibility is no secret at all: search engines. Millions of people, yourself probably included, use search engines on a daily basis to scour the net for what they want and need. Search engines are also your allies to internet success.

Just having your name as a staple in the results list of relevant searches on Google, Yahoo!, MSN or any other search engines is an achievement in itself. And if you’re on the first page of the search results, consider yourself a winner.

Here are some tips to boost your website visibility:

1. Use descriptive and informative words on each page of your website, focusing on words that relate directly to your product, service or industry.

2. Highlight and feature your most important content first. Remember, organization is key. Be clear, and keep things uncluttered.

3. Link to other relevant sites. The quality and volume of outside sites that link to your own can affect how search engines measure your site’s importance.

4. Create distinct titles for each page of your website. Use these titles as opportunities to reiterate your keywords.

5. Write descriptions that are clear, factual and free of excessive superlatives (i.e. best, cheapest, biggest). Sites that are more fact and less sales talk leave more of a mark.

6. Use your geographic location in your site and make it part of your list of keywords. This is particularly beneficial for products or services that target a certain geographic market.

7. Don’t expect all search engines and online directories to instantly find you. Some directories offer paid submissions that you can benefit from.

This art of making the most ripples on search engines is called search engine optimization or SEO. SEO is all about increasing your online visibility by connecting yourself to the exact keywords to describe what you offer. It is also about organizing your site properly to get the most search engine attention, and building a reputation by getting yourself linked to other reputable sites.

While you can do much of this yourself, why reinvent the wheel? Seek the assistance of companies that specialize in Search Engine Optimization. What are you waiting for? Take the initial steps to boost your visibility with search engines, and watch your traffic and sales grow now!

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